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Termaku aims to refine its visual identity to stand out in the competitive makeup retail market. The objective is to blend authenticity and radiance with an editorial touch while preserving a neutral and natural brand essence. This vision will be reflected in a sleek, editorial-style e-commerce store.
1. Establish a Distinct Visual Identity - Develop a visual identity that sets Termaku Beauty apart in the makeup retail beauty industry, reflecting the brand values.
2. Editorial Fashion E-commerce Experience - The e-commerce site should evoke the feeling of reading a fashion magazine, immersing users in a storytelling display of curated product collections. It should feature prominent editorial images and typography, while maintaining a clear and intuitive user experience. This approach will enable users to effortlessly browse and shop from an extensive collection of makeup products.
Termaku Beauty captures the spirit of inner beauty, centering on natural, earthy, nude tones that unveil the innate beauty within each individual. Infused with a modern, subtly elegant editorial visual style, the brand establishes itself as contemporary, creating a connection with its target audience who appreciates a blend of sophistication and authenticity.
Termaku Beauty is a makeup retailer with stores both on the high street and online. We embrace the essence of inner beauty, emphasising that makeup should not serve as a mask but rather as a means to reveal one's true self. Our collection features natural, earthy tones and a sun-kissed, glittering aesthetic, celebrating a genuine and radiant look.
The Termaku Beauty website plays a crucial role in their ecosystem. Termaku beauty is planning on investing a significant amount in a TikTok campaign with the aim of channeling user conversions to the website. Consequently, it must be optimised for mobile use. The vision is for it to feel like a modern editorial magazine, striking a balance between clear purchase pathways and the immersive experience of reading a magazine filled with various articles.
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