Holition Beauty is an augmented reality startup sister company to Holition. It has been in the making for 10 years, it takes FACE software developed by Holition and productises the SDKs.
Holition Beauty™ is a cross-platform virtual try-on and diagnostics tool which uses AI and machine-learning algorithms, with superior tracking and visual rendering.
The brief was to create a rebrand which gave Beauty by Holition a more sophisticated tone of voice and to place it in the market to make it stand out against the competitors in the AR Makeup field.
1. To have the correct balance of technology and beauty for the visual style.
2. To have a brand personality but also an empty canvas feel to it, as the software lets clients put their makeup & creativity into the brand.
3. To establish Beauty as the leading AR Software product on the market.
4. To be able to communicate with a wide range of stakeholders, from marketers, sales people, CEOs and founders through to CTOs, who all have different business goals and targets.
The brand strategy is centred around the intersection of technology and beauty. Rooted in scientific precision, the technology aspect was conveyed through sharp angles and a clinical, white-light feel. This was seamlessly merged with vibrant gradients to symbolise the beauty element. The concept of a "Full Spectrum of Colour" emphasised the limitless possibilities of makeup in Beauty by Holition CSM.
The static logo is the shape of a 45 degree cube. This cube visually links to the sister company Holition, (Holition logo has a 45 degree cube).
Beauty by Holition has developed from Holition.The wire frame of the shape conveys structure and scientific engineering which all of the technology that powers Beauty By Holition is grounded in. This has been developed over 10 years.
I have used the colour of the cube to link the logo to beauty.
The whole website is a fully custom designed and developed, micro interactive, fully responsive and CMS driven website using Webflow. The Holition UX team, presented a UX report breaking down what the competitors are doing and an analysis of their current website. They also provided the copy.
I crafted an identity within Holition Beauty for marketing talks, infusing vibrant colours and bolder gradients to make it more dynamic. The goal was to stand out and capture attention on social platforms.
Project Completed at Holition:
- Creative Direction / Tommy Howard & Sasha Hardway
- UX, Copy & Marketing Strategy / Jonathan Chippindale, Ana Maria Moutinho, Isabel Regnio, Sam Arkless & Anita Benko
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